Be More Human · the working companion to the book · join the waitlist for early access
Course · coach · workbook · tools

Read the book. Then run the playbook
with a coach in your pocket.

Be More Human is the working companion to the book. A self-paced course, an AI coach that knows every chapter, the 30-day workbook, and the full moreHUMAN toolkit. Stop acting like a robot. Start building like the human who runs them.

Join the waitlist I'll ping you the moment it opens See what's inside Four components, one playbook
4
Components
24/7
AI coach
30-day
Workbook
∞
Access
The package

Be More Human

Four components. One playbook.
01The course
02The AI coach
03The workbook
04The toolkit
PaceSelf-paced
AccessLifetime
● Launching soon — waitlist now open

Reading the book is the idea.
Running the course is the muscle.

Is this actually for you?
Let's sort it out now.

Be More Human is a working playbook, not another content library. If you don't see yourself in the left column, the book alone is probably enough — no need to bother with the rest.

✓This is for you if you're…

The people who finish and keep going.
  • A manager, operator, IC, or founder who already feels the shift and wants a system, not more takes.
  • Somewhere between 3 and 25 years into a career and noticing that the old advice has quietly stopped paying.
  • Willing to put real reps in — the workbook runs 30 days, the tools need to be wired into your actual work.
  • Done with infinite-scroll learning and ready to ship one thing you can show the world.
  • Already read (or reading) the book and want the working version of it.

✗Skip it if you're…

These people come in hot and leave disappointed.
  • Looking for a prompt-library dump — the toolkit is in here, but the course is about judgment.
  • Hoping to watch videos at 2× and call it done. The workbook needs hands on paper.
  • Waiting for someone else to decide AI is overhyped before you engage.
  • Earlier than the book — start there first.

Four components.
One working playbook.

The course moves the ideas from the book into your actual week. The AI coach gives you someone to work with on hard calls. The workbook turns it into reps. The toolkit is what you plug into the work you already do.

01 · COURSE
01
The self-paced core.

The Course

Short, honest video modules that walk you through the Centaur Protocol — the ten commandments from the book, one working session at a time. Do it in a weekend or stretch it over a month. Your pace.

  • Un-Robot Yourself — find the parts a good model eats first
  • Find Your Leverage — the irreducible 20% of your role
  • Ship Like a Centaur — wire the stack into your actual work
  • Own The Taste — write a taste doc; build an eval that runs against it
What you getVideo modules · lifetime access.
Self-pacedYour pace
02 · AI COACH
02
A teacher in your pocket.

The AI Coach

A teacher that's read the book cover to cover, knows every exercise, and can work through your actual situation with you — the pitch, the email, the weird Monday. It asks better questions than most humans, and it's there when you need it.

  • Knows the book and the workbook inside out
  • Runs you through any commandment on demand
  • Reviews your drafts, your pitches, your audits
  • Remembers the context across sessions
What you getUnlimited chat · 24/7 access.
24/7Context-aware
03 · WORKBOOK
03
Reps, on paper.

The Workbook

A 30-day fill-in companion that turns the book into a practice. Prompts, audits, and rituals for unlearning robot mode — on paper, in ink, where the thinking actually happens.

  • The Robot-Work Audit — every task of yours, ranked
  • Your leverage statement, in one line
  • A taste doc your team can actually use
  • A 90-day plan you'll review on day 30, 60, 90
What you getPDF · 86 pages · print or fill digitally.
30-day practicePrintable
04 · TOOLKIT
04
The working stack.

The Toolkit

Three browser-based tools I built for myself and use every week. Plugged into the work you already do — not a separate app to log into, not another tab to pretend doesn't exist.

  • Simulate — the 12-critic pitch killer (stress-test any idea in 10 minutes)
  • Audit — auto-scored 12-question career & business diagnostic
  • Centaur Console — your personal AI workspace, pre-wired for the playbook
  • New tools added monthly
What you getWeb tools · lifetime access · monthly drops.
3 tools+monthly

Not a certificate.
Six things you'll actually use.

The point isn't that you watched the videos. The point is that your week looks different next Monday. Everything below is something you leave with — on your desk, on your laptop, in your calendar.

01

The Robot-Work Audit

Every task you do, ranked by how fast a good model eats it. On one page.

02

Your Leverage Statement

One line that names what you do that doesn't get cheaper. Used in every future pitch.

03

The moreHUMAN Toolkit

The working stack of AI tools and meta-prompts, wired into the work you already do.

04

The 12-Critic Pitch Killer

A custom AI workflow that stress-tests any idea in 10 minutes before you waste a month on it.

05

A Taste Doc & Eval

Your written definition of "good" — and a repeatable eval that scores every future output against it.

06

Your 90-Day Plan

A pragmatic plan for the three months ahead, so the work doesn't evaporate after the last module.

What early readers say
about running the playbook.

Quotes from people who've read the book and beta-tested the working pieces — the audits, the toolkit, the pitch killer.

"

I came in exhausted and resigned. I left with a taste doc my team now runs every launch through, a pitch killer that's saved us from two bad bets, and a re-written Monday. The first time I stopped working for the robot, I think, was the day I finished the audit.

Maya Alcantara
VP Product
"

The project I shipped from the playbook turned into my team's Q3 OKR. My manager asked where I'd been hiding this version of me.

Devon Ross
Eng Manager
"

I'd read the book twice. Working through the audit and the toolkit on my actual calendar was a completely different animal — and the only way it actually stuck.

Priya Natarajan
Founder
"

I'm 54 and run a contracting company. I'm also the only person I know who raised rates 20% on the strength of a one-line leverage statement.

Tom McLeary
Owner, McLeary Build
"

The 12-critic pitch killer alone saved my startup two months and roughly $60k. The toolkit paid for itself on day one.

Lena Park
Founder, Northlight
Christian Martin
CHRISTIAN MARTINCREATOR
Made by

Christian Martin
the one who wrote the book.

I recorded every module. I built every tool. I wrote the workbook and tuned the AI coach against the book, line by line. No TAs, no ghost-writers, no rented lectures. The whole thing is my operating system made portable.

Before this I spent 17 years building, selling, and studying what happens when technology rewrites the rules mid-career. Be More Human is the condensed version of what I wish I'd had when it happened to me.

Stuff people actually ask
before they join.

When does it launch?−

Soon. I'll email the waitlist first — early access, quiet launch, fair pricing. The waitlist gets the earliest slot and the lowest price I ever offer.

Is this self-paced?+

Yes. There are no cohorts, no live calls, no fixed start dates. Work through the modules at your pace. The AI coach is there 24/7. The workbook is designed as a 30-day practice, but you can stretch or compress it however fits your life.

Do I need to have read the book first?+

Strongly recommended. The book is the argument and the frame; the course is the running of it. If you haven't read it, start there — it's a three-hour read.

What is the AI coach, exactly?+

A chat interface with a model that's been tuned against the book and the workbook. It knows every commandment, every exercise, every example. You can paste in a pitch, an email, a calendar, a draft — and get a real second opinion back. It remembers context across sessions so you don't start over every time.

How much time does it take?+

Your call. The course modules are short — most are 10–20 minutes. The workbook is designed as 30 days of ~15 minutes each. The tools slot into work you're already doing, so they don't add time, they replace it. Do as much or as little as makes sense.

I'm not technical. Is that a problem?+

Not at all — non-technical operators often do the best work here. This is about judgment, not code. The tools are browser-based and the AI coach is a chat box. If you can write a decent email, you're fine.

Does lifetime access really mean lifetime?+

Yes — you buy once, you have it forever. That includes the course modules, the workbook, the AI coach, and the toolkit. New tools get added monthly; you get those too.

Can my company pay for it?+

Yes. Reply to the waitlist confirmation email and I'll send a formal invoice and anything else your L&D team needs. Team seats at volume — just ask.

You've read the page.
Come run the playbook.

If any of this resonated, the next step is cheap: drop your email, and I'll ping you the moment Be More Human opens up. Waitlist first, fair pricing, no pitch.

Join the waitlist Early access · best pricing · one email when we go live Read the book first Three-hour read · start here
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