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AI isn't replacing humans.
It's replacing the robots
we were forced to become.

For 100 years we were trained to behave like machines — show up, shut up, optimize. That era just ended. And most people are about to miss the biggest promotion of their lives.

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Stupid Humans, Smart Machines book cover
#1 NEWRELEASE
read in
one sitting

Before we talk about AI,
we need to talk about the last time
a machine came for your job.

Because once you see how the script played out 100 years ago,
you can't unsee what's about to happen next.

Manchester, 1920
Alfred the knocker-upper
ALFRED PRITCHARDreplaced in 5yrs
Origin story · 01

It's 5:17 a.m. in Manchester.
A man is dragging a wooden pole through the streets.

His name is Alfred. He's a "knocker-upper" — a human alarm clock. For a small fee, he taps on your window at the exact time you need to wake up.

Alfred is good at his job. Reliable. Consistent. He's built his whole life around it.

Then one morning he comes home and finds ⏰ a cheap mechanical alarm clock sitting on his kitchen table. His wife bought it. Within a year, half his customers don't need him anymore. Within ten, the job doesn't exist. The whole profession is scrubbed from history.

Right now, someone, somewhere, is quietly placing your alarm clock on your kitchen table.

Origin story · 02

Then Henry Ford visited a slaughterhouse.
And the rest of us inherited his idea.

Ford saw a disassembly line and thought: what if we did this in reverse?

Before Ford, building a Model T took 12.5 hours of skilled craftsmanship. After Ford, it took 90 minutes of a human doing the same bolt, over and over, eight hours a day. Precise. Consistent. Unthinking.

Production exploded. Wages doubled. But something else happened nobody talks about: we stopped hiring humans. We started hiring humans to act like machines.

When the factories finally got real robots, the assembly line didn't disappear. It just moved — into your inbox. Into your Slack. Into cubicle 34D. The foreman became a KPI dashboard. The conveyor belt became Jira. The bolt became the email you have to send before 5pm.

You didn't sign up for an assembly line. But you've been standing on one your whole career.

Highland Park, 1913
Assembly line — from slaughterhouse to Slack
THE ASSEMBLY LINEexported to your desk
Today · Anywhere
The robot in the mirror
THE 100-YEAR GLITCHending now
Origin story · 03

You know the feeling.
You just don't have a name for it.

The fatigue that isn't really physical. The Sunday dread. The voice in the back of your head whispering "this isn't what a life is supposed to feel like."

You were right. It wasn't you. It was the glitch.

For 99.97% of human history, people didn't live like this. There was no KPI for a hunter. No performance review for a mother. No quarterly goals for a storyteller around the fire. We only started pretending to be machines when the economy needed machines it didn't yet have.

So we filled the gap with people. We took the most extraordinary thinking apparatus in the known universe — the human brain — and used it as a biological router for emails, spreadsheets, and status reports.

The 100-year glitch.

The span — roughly 1920 to 2024 — when humans were forced to suppress the most human parts of themselves to earn a living.

It's ending. Right on schedule.

AI isn't coming to take your job.
It's coming to give it back.

Check the boxes that describe you.
Be honest — nobody's watching.

1

You check your work email on Saturday morning, even though nothing urgent is happening.

2

You've optimized your own life for the same metrics your boss uses: output, efficiency, hours clocked.

3

You've caught yourself saying "just following the process" about a process you don't actually believe in.

4

You feel quietly jealous when you see someone working less and earning more.

5

You secretly worry your college degree is already obsolete but tell yourself "at least I have it."

6

You've used AI to do parts of your job, then acted skeptical about AI around coworkers.

7

If you won the lottery tomorrow, you wouldn't show up to work Monday — at least, not the way it's structured now.

8

You feel a vague, low-grade panic that the ground is shifting and nobody is explaining the new rules.

Every box you checked is a symptom of the same thing.
You're a human, running in robot mode.
And the robot you were pretending to be just got outsourced.

Everyone is using AI.
Nobody is admitting it.

Publicly, your coworkers roll their eyes at AI. Privately, half of them ran your last email through ChatGPT before hitting send. Economists call this preference falsification — saying one thing, doing another. And it's the biggest reason most people will get left behind.

CAUGHT
Marketing director
MARKETING DIRECTOR
"I would never use AI
for strategy work."
"AI-generated content is so obviously fake. You can always tell. There's no substitute for human creativity."
Uses ChatGPT to draft every client memo, then spends 15 minutes editing so it "sounds like her."
CAUGHT
Graphic designer
GRAPHIC DESIGNER
"AI image tools
are killing our industry."
Posts outrage threads about generative AI "stealing" from artists. Signs petitions. Tags brands.
Uses AI to write his own website copy and draft legal contracts so he doesn't have to hire a lawyer.
CAUGHT
Middle manager
MIDDLE MANAGER
"We don't allow
AI on this team."
Warns direct reports about "ethical risks" in every all-hands. Has banned ChatGPT from team docs.
Runs his own performance reviews through Claude. Pastes in slack threads "to summarize."

The people making the most noise about AI are the ones using it the most — just behind closed doors.

From ape to man to office worker to robot
2M BC10K BC1920Today???

Humans are protesting
their own promotion.

For 100 years we waited for the day we wouldn't have to act like robots anymore. The day is here. And instead of taking the promotion, most people are outside the building with signs, demanding to keep their old job.

That's the whole thing.
That's why this book exists.
That's why you feel the way you feel.

Which one walks out the other side?

Option 1

The Robot

  • Still measuring yourself by hours clocked
  • Optimizing the spreadsheet AI does for free
  • Waiting for permission, following instructions
  • Believes hard work alone will save them
Already obsolete. Just hasn't been told.
Option 2

The Luddite

  • Refuses to touch AI on principle
  • Clinging to "human touch" as a shield
  • Waiting for regulation to save them
  • Head in the sand, hoping it goes away
A dead end. It's not going away.
Option 3

The Centaur

  • Directs AI like a conductor directs an orchestra
  • Earns 56% more than peers without AI skills*
  • Builds what used to take a team of twenty
  • Paid for outcomes — not hours
Untouchable. The only seat worth sitting in.

*PwC AI Jobs Barometer, 2024 — cited Chapter 17

Stupid Humans, Smart Machines
The book

The field manual
for the decade ahead.

Not a tech book. Not a prompt book. It's a guide for anyone who wants to come out the other side of this shift bigger, freer, and more human — not smaller.

An afternoon to read. A way of seeing the next ten years almost nobody around you is using yet.

5
Acts that map
the transition
25
Chapters —
no fluff
10
Commandments
to win the shift
3 hrs
Reading time.
Lifetime impact.
Inside the book

A 5-act guide to the most
important decade of your life.

ACTI

The Robot in the Mirror

How Ford's assembly line crept out of the factory and into your inbox — and why the last 100 years have been a glitch, not the norm.

The 100-year glitch
From slaughterhouse to Slack
Why "lying flat" is the wrong answer
ACTII

Lies, All Lies

The social, economic, cultural and government stories being told about AI — who benefits from you believing them, and why the "Bootleggers and Baptists" playbook is back.

The social lie · The economic lie
The cultural lie · The government lie
The class lie
ACTIII

You're Fired

The uncomfortable reality. What happens when AI comes for your job, your business, your degree — and the playbook to avoid being a casualty.

Blockbuster vs. Netflix (it's you)
The end of credentialism
The insatiable economy
ACTIV

The Centaur Protocol

The ten commandments that separate the people who thrive from the people who get flattened. This is the section readers come back to monthly.

Taste & vision — the new scarce skills
Everything is reps
Bits vs. atoms — where the money is going
ACTV

Abundance

What the world looks like on the other side. Why the life you're about to live would look like science fiction to the richest man who ever lived.

Post-scarcity economics
Does money make you happy? (answer: yes)
The new starting line
The Centaur Protocol

The 10 Commandments
to win the AI transition.

This isn't theory. It's the exact operating system the people winning right now are running — whether they call it that or not.

01

Become the Centaur

Stop competing with AI. Stop hiding from it. Work with it — half human, half machine — and become the only kind of worker that can't be replaced.

Ch. 16
02

Ignore the Liars

The social, economic, cultural, and government stories about AI were built to keep you frozen. Tune them out and watch what the people who benefit from them actually do.

Ch. 7
03

Commit to Learning Time

The new programming language is English. The new degree is AI self-education. Protect the hours the way a pro athlete protects training time — or lose the decade.

Ch. 19
04

Act Without Permission

The old world ran on funding, credentials, and approval. The new one runs on people willing to ship before anyone tells them they can. Start before you're ready.

Ch. 17
05

Delegate and Release

If AI can do 80% of the task, your job is to hand it over cleanly — and let it be 80% as good at first. The people who can't let go are the ones who get replaced.

Ch. 17
06

Chase the Reps

Taste compounds. Ship 100 drafts before you ship your first masterpiece. Quantity is the only path to the quality AI users never reach.

Ch. 19
07

Direct the Middle

AI handles the middle — the producing, the drafting, the heavy lifting. You own the beginning (vision — what to make) and the end (taste — knowing when it's good). That's the seat that pays.

Ch. 18
08

Build the System, Automate the Experience

Do it once with your hands, twice with a checklist, three times with a pipeline. Never a fourth. Every repeat task is a system you haven't built yet.

Ch. 21
09

Accelerate or Die

We don't out-save, out-tax, or out-pause our way through this. The only way past the debt, the decay and the doom is to out-accelerate it. Progress is the exit — caution is the casualty.

Ch. 25
10

Raise the Ceiling, Choose Your New Hard

For 100 years humans kept their heads down — at the conveyor, the spreadsheet, the screen. The glitch is over. Look up. The starting line just moved, and with it the size of the problems you're allowed to solve.

Ch. 26
From the first readers

What the first readers said.

Sarah K.
Marketing Director · Austin, TX
VERIFIED
"I read it in one sitting and rewrote how I work the next morning. Three weeks later I was getting twice as much done and nobody could quite explain it. I'm not telling them. Read the book."
Marcus D.
Freelance designer · Brooklyn, NY
VERIFIED
"The Alfred chapter landed like a punch. I'd been running my whole career like a knocker-upper and calling it craft. The Commandments gave me a rebuild plan. On track to triple my income this year."
Priya R.
Product Manager · Seattle, WA
VERIFIED
"Finally an AI book that isn't hype and isn't doom. Just a real map for normal people who want to actually do something about it. I bought copies for my team, my sister, and my dad."

Who this book is written for.

Yes, if you are…

  • A CEO, founder, or entrepreneur who wants to see the next 10 years before your competitors do — and hand copies to your team so everyone's reading from the same map
  • A manager or team lead trying to figure out how to steer people through a shift nobody has the playbook for yet
  • An influencer, podcaster, writer, or creator whose audience is hungry for the framing that actually makes sense of this moment
  • An employee — in an office, a hospital, a classroom, a truck, a shop floor — who can feel the ground shifting but can't quite name what's coming next
  • A tradesperson, driver, nurse, teacher, or frontline worker watching the world around your job change faster than the job itself
  • A freelancer, designer, writer, or analyst watching AI close in on the work you do
  • A parent trying to figure out what on earth to tell your kids about college, careers, and "what do you want to be"
  • A student or young person staring down a future that looks nothing like the one you were prepped for
  • Anyone who feels the shift — and wants a map, not a prompt pack

Not for you if…

  • You're looking for a "prompt pack" or 100 ChatGPT hacks
  • You're hoping someone tells you AI will be regulated away
  • You think "just work harder" is still a strategy
  • You want permission to stay exactly where you are
  • You're rooting against progress — hoping AI gets paused, banned, or unbuilt
Christian Martin with his family
CHRISTIAN MARTINAUTHOR
About the author

Christian Martin

Christian graduated in 2008 into the worst job market in living memory — nobody was hiring finance majors. Then a guy in a leather jacket at a backyard BBQ told him he made $2,000 a day from a guitar tuner app. That was the moment the old playbook died for him.

He's spent the 17 years since building, selling, and studying what happens when technology rewrites the rules mid-career. Stupid Humans, Smart Machines is the book he wishes someone had handed him on the day he graduated.

— Christian

Everything in the launch.
Five things. All included.

The book is the door. Everything below is the room it opens into — the ideas, the practice, the tools to actually live this. Together, just this week, for the price of a paperback.

01 · THE MAIN EVENT
STUPID HUMANS SMART MACHINES CHRISTIAN MARTIN eBOOK
eBook · 284 pages · PDF + ePub + Kindle

Stupid Humans, Smart Machines

The full book — the field manual for the next 10 years of your career, whether you're an employee, an owner, or building something new.

Worth
$24
included
02 · THE 10 COMMANDMENTS
THE 10 commandments I. THOU SHALT NOT CLING II. DIRECT, DO NOT DO III. OUTCOMES, NOT HOURS IV. SHIP WEEKLY V. OWN THE TASTE VI. SIMULATE FIRST ···
Downloadable PDF · one-pager

10 Commandments to Thrive in AI

The ten non-negotiable laws for surviving the transition — distilled onto a one-pager you can print and tape above your desk.

Worth
$29
included
03 · WORKBOOK
BE MORE HUMAN
PDF · 86 pages · 30-day practice

The Be More Human Workbook

Fill-in-the-blanks companion that turns the book's ideas into a 30-day practice. Prompts, checklists, and rituals for unlearning "robot mode."

Worth
$49
included
04 · AUDIT
12-QUESTION AUDIT career · business Q1 What do I actually sell? Q2 Who replaces me in 2027? Q3 Where is my leverage? Q4 What gets 10× more valuable? Q5 What am I hiding from? ··· +7 more diagnostics YOUR SCORE 7 /12 VERDICT "Centaur track" ch 18 · pg 241
Interactive PDF · 12 questions · 1-page result

The 12-Question Career & Business Audit

The exact diagnostic I use to figure out which parts of your role (or your company) are at risk, and which just became 10× more valuable. For employees, owners, and builders.

Worth
$39
included
05 · TOOLS
NEW
more-human-tools / audit.agent $ run --tool simulate → loading 12 critics... → strategist · coach · skeptic → analyzing your pitch.md ✓ 3 weak claims found ✓ 2 counter-arguments drafted $ ship --rev 04 SIMULATE 12 CRITICS AUDIT AUTO-SCORE CENTAUR CONSOLE + monthly drops
Web app · lifetime access · new tools monthly

Custom AI Tools — the More Human toolkit

Three browser-based tools I built for myself: Simulate (the 12-critic pitch killer), Audit (auto-scored 12Q diagnostic), and Centaur (your personal AI console). New tools added monthly.

Worth
$199
included
The complete launch package: all five · $7.95 · yours to keep, forever
The whole package is bundled together until the counter hits zero.
After that, the book is still available on its own — the workbook, commandments, audit, and AI tools go back to being sold separately.
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The book, the commandments, and everything that comes with them.

Stupid Humans, Smart Machines
What you get today
  • 01 · Stupid Humans, Smart Machines (eBook)included
  • 02 · The 10 Commandmentsincluded
  • 03 · The Be More Human Workbookincluded
  • 04 · The 12-Question Life & Work Auditincluded
  • 05 · Custom AI Tools — lifetime accessincluded
  • Everything, togethercomplete
Yours this week, everything included
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30
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Read it. Try it. If it doesn't land — keep everything and I'll refund you.

Read the book. Run the audit. Try a few of the commandments on your real life. If, 30 days from now, you can honestly say it wasn't worth what you paid — just email me and I'll refund every penny. You keep the book, the workbook, the audit, the tools. The risk is entirely on my side, because I know what happens when people actually read this.

— Christian

The knocker-upper didn't lose because he was bad at his job.
He lost because nobody told him the alarm clock had arrived.

Something cheaper and more capable is now showing up for the work you do. You can fight it. You can look away. Or you can sit down with this book for an afternoon and figure out the position worth holding on the other side.

Join the waitlistEarly access · launch edition · one email when we go live

See you on the other side.
— Christian